• The cover page should have the name of your venture, venture logo and a tagline.
• The tagline should give insight into your venture and should be easy to remember.

• Include a brief explanation of what you do and what your vision is.
• Describe the focus and purpose of the venture and the current stage of development.

• Briefly introduce the founders including pictures of the team members, titles, and a short summary of prior employment that showing domain experience, track record, and relevant expertise.
• Include the names of advisors, consultants, and board members
• Identify the key positions that you still need to fill and why those positions are critical to company growth.

• Clearly articulate the problem you are solving, who is experiencing the problem, a few statistics to show the scope and gravity of the problem. Also include why it’s important to address this problem now.

Include:

• The size of the market opportunity (units and $).
• The Total Addressable Market (TAM) and market drivers (dynamics).
• The possibility of defining a distinct product based on the invention.
• A description of your ideal customer

Include:

• A technology description with a focus on how the technology is unique or novel compared to other technologies.
• The stage of technology’s development (milestone reached)
• Preliminary data that validates the technology (results, or prototype testing and evidence that your technology or product works).
• The time to develop the technology.
• The approach and progress that you have achieved so far and milestones that you aim to hit.
• The product’s key differentiated features and product roadmap.
• An emphasis on the scalability of your product.
• The willingness of users to change from the current solutions.
• Potential applications

• Explain how your product solves customers’ problems and deliver specific benefits.
• Describe how the proposed solution differs from existing solutions.

• Explain the key advantages you have over the competition and how you differentiate your venture from the competition.
• Highlight the “secret sauce” that you have and others don’t.
• Describe why the solution can’t be easily copied.

• Illustrate what other alternatives to your business exist in the market.
• Divide your competition into distinct categories
• Identify the barriers to entry
• If your competitors have been acquired, list acquisition prices and who acquired them.

• Describe the rationale of how your venture will create, deliver, and capture value and how you plan to make money.
• Show a list of the various revenue streams.
• Show your pricing strategy compare to your competitors.
• Show the lifetime value of your customer and how you will keep them engaged.

• Include the series of strategic actions you plan to take across a timeline in various categories like marketing, sales, customer acquisition, and customer retention.

• Include your current IP position, and key intellectual property rights the venture has (patents, patents pending, copyrights, trademarks, domain names) and the possibility to strengthen it with other methods/mechanism.
• Please list patents and corresponding patent numbers for reference.